Only when he gained a better understanding of the wide gap that existed between his behavior and the company’s expectations could he then begin the difficult task of repairing his reputation. As someone who specializes in helping clients understand, communicate, and leverage their personal brands, I know that one of the main ingredients in the branding process is being clear on the impact you have on others (seeing your reflection in a different mirror). Because in your personal and professional life, your reputation, how you are known, will always precede you.
You are always trying to reach your networks network so you have to know: What are your followers going to say to theirs?
Although his work was exemplary he was never considered for a more senior role or for more visible projects. When receiving feedback, Steve became defensive and believed that he did everything right, that the feedback was wrong, and that it was based on either jealousy or fear.
Because of his continued refusal to see himself with “fresh eyes”, his personal brand, his reputation, was damaged.The International Stainless Steel Exhibition - Stainless, which is held every two years in the Czech Republic, is now considered one of the most important events in the stainless steel industry, worldwide.