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These studies evidence that sexual health CBOs and NGOs are capitalising on expanding ICT resources and social media used by sexual minorities.However, there remain large populations out of the reach of current HIV programming for various reasons.For one, many of the population size estimates of gay men and other MSM – which are used to measure the success of HIV reach, prevention, care and treatment services – are typically based on biased starting points such as respondent driven sampling or a “wisdom of the crowds” approach (Paz-Bailey et al., 2011; Quaye et al., 2015).While there are methods that attempt to control for this bias (Lane, 2009, p.The increasing ubiquity of online social media corresponds with a surge in numbers of sexual minorities engaging these platforms (Jones & Fox, 2009; Martinez et al., 2014; Oosterhoff, 2014).Furthermore, the recent and dramatic politicisation of homosexuality and high levels of stigma and discrimination in many Sub-Saharan African countries not only influence some sexual minorities to avoid public interaction, but also negatively affects the provision of HIV care and prevention services (Corey-Boulet, 2012, Currier, 2014, Epstein et al., 2004; IRIN, 2006; Walsh, Laskey, Chiayajit and Morrish, 2010).For example, designing a new website for sexual health education as Muessig et al.
These research studies highlight the importance of understanding how and why sexual minorities use social media in order to improve outreach into the virtual locations where they connect and communicate (Hanckel et al., 2014, p. The available ICT resources range in their ability to directly reach gay men and other MSM., included two CBOs in Thailand that engaged on social media to reach populations of MSM and transgender women (Walsh, 2008; 2011; Walsh, Chaiyajit & Thepsai, 2010). Program is “a low-cost, transgender-led, community project offering accurate online transgender-specific sexual health information, social support and legal advice” (Chaiyajit, 2014). projects serves as example of directly reaching key populations to connect them to HIV and broader STI education. (2014) detailed the experience of USAID-funded HIV prevention and care efforts for key populations under the SHARPER project.