And with that the Castlemaine Perkins brewery was born, known today as the home of XXXX.
“XXXX Gold has a proud history of supporting some of Queensland’s greatest sporting teams over the years, and as part of that commitment we are excited to welcome this new partnership with the Brisbane Lions,” said Richard Knight, XXXX Marketing Manager.
“When embarking upon our AFL journey, what better team to lead our charge than a club with a great history and such significant triumphs.
“2016 saw Australia’s number 1 beer, XXXX Gold, relaunched and delivered to market with an exciting new campaign, Take in the Gold.
Fruntside worked with Craw Fab to design, draw and Illustrate the XXXX GOLD Container Bar.
The initial brief requested that the unit be based in a converted shipping container, so that it could travel Australia wide by truck, rail or ship.
The deal, which will run from 2017-2021, will see XXXX as the Official Shorts Partner for the first two years of the deal, between 2017-2018.
XXXX will also be the Official Beer and Cider Partner – which includes pourage at both The Gabba and Lions@Springwood.
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